Michael Cirigliano II
There have never been more opportunities to connect people with the power of classical music.
What's the right approach for growing your audience and making those connections? Especially when so many people assume the arts are too exclusive for them?
Hi, I'm Michael —
I'm obsessed with words. Writing them. editing them. And most importantly, using them to spark a love affair with classical music.
That could mean:
sharing a performer's insights about their craft and how they approach a new work in a feature-length interview ...
or giving millions of people on social media the back story of a composer's life ...
or guiding listeners through the music they're about to experience with program notes and essays.
No matter the format or platform, the goal is always the same:
Be a bridge that connects people to uplifting experiences with classical music that inspire joy, comfort, and creativity.
Partnering with me means tapping into my copywriting and storytelling expertise, as well as the deep knowledge of the arts I bring to the table — 20+ years performing on the concert stage and working with leading presenters.
With that set of unicorn skills and experience, we can tell meaningful stories that make classical music accessible to everyone. And help your organization become an inspired part of people's everyday lives.
"We've worked with copywriters outside our industry. But they didn't understand how to take an orchestral program and pull out the story in just a few sentences.
We needed someone who could create an emotional connection with classical music — AND sell the concert.
When we started working with Michael, we got that and more.
On top of writing brilliant copy, he's a great partner who brings incredible insight and value to every project. It feels like he's been a member of our team for decades! We feel so comfortable and taken care of, and we can always trust he'll do an incredible job."
Art Director, Oregon Symphony
How can we work together?
Spark curiosity and develop your fan base with audience-informed copy tailored for use across your website, paid social ads, email newsletters, print brochures, and OOH advertising.
Tell the stories only your organization's people can tell with content that inspires — from artist interviews to deep dives into individual works that illuminate the people, politics, and creativity behind the music.
Editing & proofreading
Make every communication as clear, concise, and polished as it can be. When it's time to iron out the creases in a sentence or find the one missing Oxford comma in a 60-page program, you can lean on my eagle eye.
Get a bigger picture of how content can help you forge meaningful connections with your audience. Together we'll translate your business goals into a multiplatform communications strategy that makes the most of your content investment.