Copy and content that inspires a lifetime of engagement with the arts.

Grow your audience by demystifying classical music and art with conversational, human-centered storytelling.

Ready to learn what that could mean for your organization?

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There have never been more opportunities to connect people with the power of classical music and art.

 

What's the right approach for growing your audience and making those connections? Especially when so many people assume the arts are too exclusive for them?
 

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Hi, I'm Michael —

 

I'm obsessed with words. Writing them. editing them. And most importantly, using them to spark a love affair with classical music and art.

 

That could mean: 

 

  • sharing a performer's insights about their craft and how they approach a new work in a feature-length interview 

  • or introducing millions of people to works of art on social media

  • or guiding listeners through the music they're about to experience with program notes and essays

 

No matter the format or platform, the goal is always the same:

 

Be a bridge that connects people to uplifting experiences with music and art that inspire joy, comfort, and creativity.

 

Partnering with me means tapping into my copywriting and storytelling expertise, as well as the deep knowledge of the arts I bring to the table — 20+ years performing on the concert stage and working in leading museums

 

With that set of unicorn skills and experience, we can tell meaningful stories that make classical music and art accessible to everyone. And help your organization become an inspired part of people's everyday lives.

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"We've worked with copywriters outside our industry. But, lacking a connection to classical music, they didn't understand how to take an orchestral program and pull out the story in just a few sentences. 

We needed someone who could create an engaging, emotional connection with classical music — AND sell the concert. When we started working with Michael, we got that and more. 

On top of writing brilliant copy, he's a great partner who brings incredible insight and value to every project. It feels like he's been a member of our team for decades! We feel so comfortable and taken care of, and we can always trust he'll do an incredible job."

Allison Bagnell

Art Director, Oregon Symphony

How can we work together?
 

Marketing copywriting

 

Spark curiosity and develop your fan base with audience-informed copy tailored for use across your website, paid social ads, email newsletters, print brochures, and OOH advertising.
 

Content writing

 

Tell the stories only your organization's people can tell with content that inspires — from artist interviews to deep dives into individual works that illuminate the people, politics, and creativity behind the music.

Editing & proofreading

 

Make every communication as clear, concise, and polished as it can be. When it's time to iron out the creases in a sentence or find the one missing Oxford comma in a 60-page program, you can lean on my eagle eye.

Content strategy

 

Get a bigger picture of how content can help you forge meaningful connections with your audience. Together we'll translate your goals into a multiplatform communications strategy that makes the most of your content investment.