Michael Cirigliano II
The Metropolitan Museum of Art
As managing editor of digital content at the Met, I led a newly formed group of five editors and producers in sourcing, editing, and publishing a high volume of digital editorial content — blog articles, thematic essays on the Timeline of Art History, exhibition listings, and other interpretive content — that collectively accounted for 25% of overall traffic on metmuseum.org.
In addition to managing the editorial team, I was an active author on the blogs. I dove into exhibitions under my purview; interviewed curators; explored connections among visual art, literature, and the performing arts; and more.
"This World AIDS Day, Reconnect Images of Protest with Their Context"
"Exploring the Love Letters of Christopher Isherwood and Don Bachardy"
"A Second (and Permanent) Engagement at The Met for Franz von Stuck's Inferno"
"Tracing the Artistic Practice of Delacroix with Devotion to Drawing Curator Ashley Dunn"
"Artists in Exile: Paul Hindemith and Max Beckmann"
"Hokusai and Debussy's Evocations of the Sea"
"Our Year in Blogging: 2017 Edition"
In my first year as managing editor, I reconceived the museum's award-winning blogs program, transforming the publications into an irresistible, must-read resource for all who love art, and an essential digital doorway for discovery.
With about 250 new articles published per year, the blogs featured a broad range of personal perspectives on everything that makes the Met unique — from its superlative collection representing 5,000 years of human creativity; to its expert curators, conservators, educators; and its wealth of public programs.
After reducing the number of blog titles by 66% and developing programmatic content streams and thematic series that matched reader interests, the program reached new heights across several KPIs within one year:
readership increased 100%
traffic to the blogs from the museum's monthly email newsletter increased 900%
pages-per-session grew 45%
Awards & presentations
2017 Webby Award: Best Art Website, Timeline of Art History
2015 Webby Award: People's Voice Award, Best Cultural Blog, Met Blogs
Presentation at the 2018 Best in Heritage Conference in Dubrovnik, Croatia:
"Telling the Story of Art and Global Culture: The Met's Timeline of Art History"