The Metropolitan Museum of Art
As managing editor of digital content at the Met, I led a newly formed group of five editors and producers in sourcing, editing, and publishing a high volume of digital editorial content — blog articles, thematic essays on the Timeline of Art History, exhibition listings, and other interpretive content — that collectively accounted for 25% of overall traffic on metmuseum.org.
In addition to managing the editorial team, I was an active author on the blogs. I dove into exhibitions under my purview; interviewed curators; explored connections among visual art, literature, and the performing arts; and more.
"Hokusai and Debussy's Evocations of the Sea"
In my first year as managing editor, I reconceived the museum's award-winning blogs program, transforming the publications into an irresistible, must-read resource for all who love art, and an essential digital doorway for discovery.
With about 250 new articles published per year, the blogs featured a broad range of personal perspectives on everything that makes the Met unique — from its superlative collection representing 5,000 years of human creativity; to its expert curators, conservators, educators; and its wealth of public programs.
After reducing the number of blog titles by 66% and developing programmatic content streams and thematic series that matched reader interests, the program reached new heights across several KPIs within one year:
readership increased 100%
traffic to the blogs from the museum's monthly email newsletter increased 900%
pages-per-session grew 45%
Awards & presentations
2017 Webby Award: Best Art Website, Timeline of Art History
2015 Webby Award: People's Voice Award, Best Cultural Blog, Met Blogs
Presentation at the 2018 Best in Heritage Conference in Dubrovnik, Croatia: