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The Metropolitan Museum of Art

As managing editor of digital content at the Met, I led a newly formed group of five editors and producers in sourcing, editing, and publishing a high volume of digital editorial content — blog articles, thematic essays on the Timeline of Art History, exhibition listings, and other interpretive content — that collectively accounted for 25% of overall traffic on metmuseum.org.

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In addition to managing the editorial team, I was an active author on the blogs. I dove into exhibitions under my purview; interviewed curators; explored connections among visual art, literature, and the performing arts; and more.

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"This World AIDS Day, Reconnect Images of Protest with Their Context"

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"Exploring the Love Letters of Christopher Isherwood and Don Bachardy"

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"A Second (and Permanent) Engagement at The Met for Franz von Stuck's Inferno"

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"Tracing the Artistic Practice of Delacroix with Devotion to Drawing Curator Ashley Dunn"

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"Artists in Exile: Paul Hindemith and Max Beckmann"

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"Hokusai and Debussy's Evocations of the Sea"

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"Our Year in Blogging: 2017 Edition"

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Met Blogs

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In my first year as managing editor, I reconceived the museum's award-winning blogs program, transforming the publications into an irresistible, must-read resource for all who love art, and an essential digital doorway for discovery.

 

With about 250 new articles published per year, the blogs featured a broad range of personal perspectives on everything that makes the Met unique — from its superlative collection representing 5,000 years of human creativity; to its expert curators, conservators, educators; and its wealth of public programs.

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After reducing the number of blog titles by 66% and developing programmatic content streams and thematic series that matched reader interests, the program reached new heights across several KPIs within one year:

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  • readership increased 100%

  • traffic to the blogs from the museum's monthly email newsletter increased 900% 

  • pages-per-session grew 45%

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Awards & presentations

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2017 Webby Award: Best Art Website, Timeline of Art History
 

2015 Webby Award: People's Voice Award, Best Cultural Blog, Met Blogs

 

Presentation at the 2018 Best in Heritage Conference in Dubrovnik, Croatia:

"Telling the Story of Art and Global Culture: The Met's Timeline of Art History"

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