Let's make classical music and art a beloved part of people's lives.
Concert halls and museums shouldn't feel like secret clubs where you need to know the right password or handshake to get in.
But for many, attending a concert or seeing a new exhibition feels exactly like that … exclusive, unwelcome, confusing.
Your organization has the power to change that — to make the arts inclusive, welcoming, exciting.
One great, human-focused story at a time.
And over time, those stories will:
demystify the arts …
provide easy entry points for discovering new works …
and shine a light on the work you're doing every day to bring classical music and art to your community …
Because when you tell those stories meaningfully — and share them widely — you don't just grow and nurture your audience ...
You make classical music and art human, relatable, and a source of inspiration for everyone.
All you need is the right guide — a writer and strategist with deep knowledge of classical music and art — to help you mine those stories and tell them in engaging, exciting ways.
Hey there, I'm Michael.
When I was eight years old, I received my first classical album (Beethoven's Violin Concerto) and took my first steps through a museum (Wadsworth Atheneum). And I've been in love with classical music and art ever since.
That love led me to study clarinet performance and art history at conservatories in Rochester, New York, and London, England. Followed by 10-plus years performing with orchestras and chamber ensembles along the East Coast.
And after trading in my clarinet reeds for a writer's pen, I wrote, edited, and produced content that connected the Metropolitan Museum of Art and the Whitney Museum of American Art with more than 25 million people online.
At every step of that journey, music and art have brought enduring joy and comfort to my life. The arts have fueled my own creativity and curiosity and helped me to learn more about the world around me.
And now, I've combined that lifetime of experience in the arts with my copywriting and journalism skills to help classical music presenters and museums create that same sense of joy, curiosity, and discovery in their audiences.
Sure, I partner with arts leaders to launch content strategies, strengthen award-winning editorial programs, and transform their email newsletters. But really ...
I help tell stories that make classical music and art exciting, accessible, and human.
Is your organization ready to make those connections and inspire a lifetime of engagement with the arts? Let's chat.
"The Whitney was desperately in need of someone who could elevate our digital voice and make it approachable and engaging.
Michael was able to jump right in and get to work, always asking the right questions to understand our needs and priorities. His writing is engaging, enjoyable to read — and most importantly, sounds like a human being.
Hire him! His professionalism, poise, and patience will make your life so much easier."
Assistant Director of Digital Content
Whitney Museum of American Art